Do retargeting ads really work?

Retargeting also known as remarketing is to re-run your ads to the people that have engaged with your product/service on your page, website or from your customer data.

As you know, people on Facebook are looking for entertainment. So it is very hard to get them to buy your product and service. That’s why you need retargeting!

So how does remarketing work on Facebook?

Retargeting is a cookie-based technology that uses simple Javascript code to anonymously ‘follow’ your audience all over the Web. it’s called pixel

So whenever your audience visiting your web, the pixel will track them. That’s why remarketing is very important since you run your ads to the specific people that have known your business.

So yes, remarketing is very powerful. Since you can target a very specific audience that engages with your business, and you can do more like cross-sell or upsell to them

So if you haven’t done remarketing, do it now, rather than only looking for a new audience all the time that hasn’t know your business yet.

Hopefully, this article can be a benefit for you

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Originally published at https://www.linkedin.com.