How Effective Is The Facebook ads?

As you know, Facebook is the largest social media today with billions of active users. So Facebook is one of the best social media to run ads on it. So no wonder, almost every business has run their ads on Facebook.

And as you realized about Facebook ads, here are some facts about it.

• 78% of American consumers say they’ve discovered products from Facebook ads
• 57% of Facebook users say Facebook ads influence their shopping purchases
• 28% of users have made the purchase from Facebook ads

These data released a few years ago, so the number would keep increasing as time goes by.

Since Facebook is a promising platform to run ads on, that’s why many businesses whether small or big businesses have run their campaign on Facebook. That’s why it impacts the cost in Facebook auction.

But, one thing that you should know, Facebook is just a tool!

It means that how powerful the tool depends on the skill of the person who handles it. So Facebook ads is not a money-making machine where you put a dollar you will get double or triple or maybe hundreds of times. It all depends on the person who handles it, how to measure, how to deliver content, how to do A/B test and many others.

And luckily, Facebook has many features that you can use to engage with your audience. You not just can use a single image or single video, you can also use carousel images/videos or canvas to reach your audiences so they could be engaged with your brand in many ways.

So Facebook ads could be a very effective tool for your business as long as the person who handles is able to deliver the message of your brand to your audiences. And if you don’t have time to do all the Facebook ads stuff, you can hire some experts to run your ads on Facebook, since there are so many experts out there across the world.

Hopefully, this short article brings value to you. Let’s discuss if you have something in mind or just leave a comment below. And please share this article so people can get value as well.

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Originally published at https://www.linkedin.com.