Remove Friction Will Increase your Sales

As people now living in the digital era, so almost all businesses available in digital as well. Transaction happens in the digital world, the market expanding to the whole world without any limit at all. That’s the power of the digital world!.

For the business owner, since you begin to adapt to your customer’s behavior, you should pay attention to your customer’s experiences in your digital channels. Removing all the frictions that they get, will give them a good experience that leads to becoming your potential loyal customer.

According to Facebook, here are the frictions that you have to remove, so your customers will feel convenience with your brand.

Discovery Frictions

The first phase in your customer journey is discovering your brand. In this phase, there are various kinds of friction that might be problems that your customers have to face, where they should put extra effort to discover your brand and offer.

• Having a long journey to fill your registration forms
• Seeing irrelevant ads
• Get too many offers at same time
• Have to wait a long time to load your website or broken link

Do you know, according to Facebook’s data, people are not willing to wait more than 5 seconds for a web page to load. If your website’s speed not fast enough, you cannot increase your sales since your website gives your customers bad experience.

Purchase Frictions

This phase is when your customers are willing to purchase your offer. In this phase, they might get problems that make them stop or delay the purchase process. problem

• Out of stock
• Limited payment option
• Long process

People tend to switch brand when they find those difficulties when they are willing to purchase. So make sure you remove that friction to satisfy your customer’s experience.

Post Purchase Friction

Well, your job is not done yet since you have to deliver what you offer to your customers. In this phase, there are some frictions as well that you should anticipate.

• Slow delivery
• Poor customer service
• Poor return policy
• Not remembering your customer detail

Don’t forget about your customer’s details. Maybe it’s just little thing, but that little thing will become very big. When you remember your customers, they just not only become your loyal customers but also they can refer your brand to their colleagues.

Those are the frictions that you should pay attention to, so hopefully, when you remove all those frictions, your loyal customers will increase as well as your sales.

Let’s discuss here if you have something in mind, or you can leave a comment. And share this article with your colleague, so they could get benefit from this article as well.

Published By

Originally published at https://www.linkedin.com.