Target Audiences That You can Use in Facebook Ads

As you know, targeting on Facebook ads is very important. You can choose your audiences that most likely engage with your brand. Facebook will look to the audiences that you have set up and shows your ad on them.

You can choose your targeting based on these Facebook audiences category

Core Audiences

You can run your ad and target your audiences in this category by specifying your audiences based on their age, interest, behavior, or demography.

Custom Audiences

In this category, you choose your audiences who have been engaged with your brand. And it mostly perfect for retargeting ads.

You can choose your audiences from your sources such as contact list, website visitor and your app’s users.

Lookalike Audiences

The last audience you can use that are available on Facebook is Lookalike audiences. With this category, you show your ads to the audiences that have similarities with your sources audiences. This category might produce high CPA since Facebook’s algorithm shows your ads to the audiences that have similarities to the audiences that have engaged with your brand.

Those are three audience categories provided by Facebook which you can run your ads to them. Mostly for core audiences and lookalike audiences used for cold audiences, on the other hand, custom audiences used for retargeting purposes.

I hope this short article might help you and gives you value, and you can share with the others so they could get the value as well. If you have anything in mind, you can add it to the comment section. Thank you!