What are the best practices for advertising on Facebook?

Riansyah Tuahunse
4 min readAug 1, 2020


Facebook ads is one of the powerful marketing tools that bring benefits to companies. No wonder many companies spend millions of dollars to run their ads on Facebook, since Facebook is the largest social media in the world.

To run Facebook ads, obviously you gotta learn the best practice to run Facebook ads, so you won’t spend any dollars without anything in return. Hopefully, you found this article filled with tips, how-to’s, best practices, and actionable advice.

Set up your Facebook pixel to track all of the events on your website

The Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some kind of action on your website.

The Facebook pixel provides important information you can use to create better Facebook ads, and better target your ads. Facebook tracking pixel data helps ensure your ads are seen by the people who are most likely to take your desired action. This allows you to improve your Facebook ad conversion rate and get better ROI.

The pixel can help improve your Facebook marketing results by provide you conversion tracking, retargeting, create lookalike audiences, optimize Facebook ads for conversions, optimize Facebook ads for value, and gain access to more Facebook ad tools and metrics

Choose a campaign type based on what action you’d like your customers to perform when they see your ad.

Choosing the right objective from the start is crucial, as it will later affect your ad delivery and bidding options. If you want to avoid the confusion and messy campaigns, you have to keep this in mind.

So how can you know which one to choose, especially if you’re just starting out with Facebook advertising?

The rule is simple: To select the right campaign objective, choose the one that’s closest to your current advertising goal:

Awareness: Objectives that generate interest in your product or service

Consideration: Objectives that get people to start thinking about your business and look for more information about it

Conversions: Objectives that encourage people interested in your business to purchase or use your product or service

If your goal is to get new leads, you could select the “Lead generation” or “Conversions” objective. If you want to collect more page likes, select the “Page likes” objective, etc.

Set up A/B testing to optimize your ad creative

You can also A/B test multiple campaign objectives by setting up more than one ad campaign.

A/B testing is a way to understand which of your ads (and campaigns) produce a positive return on investment based on variant designs, copy, and implementation.

As a business owner it is your duty to not only drive additional sales but to keep costs within reason. A/B testing is one of those investments that improve upon both. The process, at its fundamental level, is relatively easy as it involves small changes to campaigns but as they grow it can become convoluted.

Increase audience engagement by posting a question, fill-in-the-blank, contest, or giveaway

As engagement drops and the number of posts rise, marketers need relevant, interactive content that rises above the noise. Running a contest is an inexpensive-and sometimes even easy-way to achieve measurable results for your Facebook marketing goals.

Test new audiences and test them often

If you don’t have a customer persona to work from, the first step toward finding new audiences interested in what you have to offer is to create a control profile that incorporates key demographic characteristics of your ideal client.

Facebook has a lot of information about the users of its platform, and you can tap into that knowledge to improve the targeting of your Facebook ads.

Remember that marketing online is still marketing to humans, so your advertising strategies will change as your audience changes

Advertising has experienced many changes, Show ads and promote ideas that people want to see and hear. Because the more people don’t see your content as an “ad,” the more they’ll be attracted to it, engage with your brand, and eventually purchase.

Advertising is a complex process; the idea is to build a creative that connects with potential buyers. It must be creative while staying grounded in the real world. It is expensive, so it has to produce measurable results. It must be conventional, yet imaginative.

Hopefully, this short article can bring more value to you. Let’s discuss or leave a comment if you wanna add more. Thanks

Originally published at https://www.linkedin.com.



Riansyah Tuahunse

I help Businesses / Companies get massive growth through paid ads. Connect with me on Linkedin https://www.linkedin.com/in/riansyah-tuahunse/