What Is Facebook Pixel For?

For advertisers who run campaigns on Facebook, they should’ve known better about the importance of facebook’s pixel. For those of you who don’t know, pixel is codes from facebook that you install on your website.

There are kinds of pixel that you can find, but you should install according to your needs and your customer’s journey on the website.

Why you should install Facebook pixel

Facebook advertiser has known about the importance of Facebook pixel. Well, here are some facts about how important Facebook pixel is

Conversion Tracking

Facebook pixel allows you to track your customers on your website after viewing your ads, just like CCTV.

You can see the details about your customer’s journey from your landing page until they purchase your product/service

Retargeting

As you know, retargeting is very important when running ads. Since it’s hard to get someone to purchase the first time they see your ads.

With Facebook pixel, you can make custom conversion based on your customer’s journey. For example, you can create ads for people who view your product but abandon it to purchase.

Create a Lookalike audience

Since pixel is like CCTV, they can track your customers on your website. With this data, you can create audiences who just like your customer that interact with your website.

This will help you to expand your audiences which are more likely to interact with your website.

those are all the importance of Facebook pixel. you should install it properly so you can get data that you needed about your customers.

please leave a comment if you have something in mind, or you can just DM me. and also share this short article, hopefully, can deliver more values as well to many people!

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