What is inbound marketing?

Riansyah Tuahunse
3 min readJun 18, 2020

In today’s world, we live in a situation where the customer could easily get any information about the products/services that we want. And for business, it means there are lots of competitors with the same product, services, and niches as ours.

So, with so many competitors out there, depending only on a single marketing strategy won’t get your business anywhere. Instead, using multiple and multi-channel marketing strategies will make your business outstanding compared to your competitors. And inbound marketing is one of the strategies that’ll work in your business.

What is inbound marketing?

Inbound marketing is a business strategy that attracts customers by creating valuable content and experiences tailored to them. While outbound marketing interrupts your audience with content they don’t always want, inbound marketing forms connections they are looking for and solves problems they already have.

Why Do You Need Inbound Marketing?

Inbound marketing offers numerous benefits. When utilized effectively, it can:

By focusing your inbound marketing strategy on reaching the right audiences in the right places, you can attract your target customers in order to meet your digital marketing objectives. This is instead of spending money attracting traffic from people who are unlikely to ever convert.

Inbound marketing is all about giving potential customers the information they are looking for — even if they don’t know it — in a creative and engaging way. It’s not about pushing unwanted sales at every opportunity. By using inbound marketing as a way to present your brand as a useful and reliable resource, the hope is they’ll come to you when the time to purchase does arise.

Successful inbound marketing campaigns don’t happen overnight. They take time to plan, implement and refine. It can be labor-intensive too — you might need content creators, designers, developers, outreach specialists, social media marketers and a campaign manager to even get the thing off the ground. That said, if you put your time and effort into the right evergreen campaign, you should have something that continues to provide value for the foreseeable future.

What are inbound marketing strategies?

The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. It’s about valuing and empowering these people to reach their goals at any stage in their journey with you.

The inbound methodology can be applied in three ways:

  • Attract: drawing in the right people with valuable content and conversations that establish you as a trusted advisor with whom they want to engage.
  • Engage: presenting insights and solutions that align with their pain points and goals so they are more likely to buy from you.
  • Delight: providing help and support to empower your customers to find success with their purchase.

When customers find success and share that success with others, it attracts new prospects to your organization, creating a self-sustaining loop. This is how your organization builds momentum, and this is why the inbound methodology serves as a strong foundation

Types of Inbound Marketing

There is no single inbound marketing tactic that works well on its own. Most successful inbound marketing campaigns incorporate all or parts of the following elements:

Search engine optimization is an integral part of effective inbound marketing. Using effective keyword analysis, well-structured site design and other SEO “best practices” to launch your company to the top of search results will ensure that your content is being seen by the right audience and bring in the right leads.

With many people using social media to share information, you can’t afford to neglect widely popular online communities such as Facebook, Twitter, Youtube, Linkedin, Pinterest, etc

SEM is a form of web marketing which involves the promotion of websites by increasing their visibility in search engine results pages, principally through paid advertising

Take inbound marketing to the next level with online webinars and live events.

And there are more like: Videos, whitepapers, eBooks, newsletters. Any opportunity to share valuable content is an opportunity to practice inbound marketing.

So hopefully, this short article brings you value to improve your business. Let’s discuss if you have further questions.

Originally published at https://www.linkedin.com.



Riansyah Tuahunse

I help Businesses / Companies get massive growth through paid ads. Connect with me on Linkedin https://www.linkedin.com/in/riansyah-tuahunse/