What Is The Main Cause Of Failure In Facebook Ads?

If you ever wonder about your ads that’s running but not producing any sales, or maybe you get sales but your ROI / ROAS are very low and you begin to ask what the problem with your ads is? Even though maybe you’ve done your research to the people that run the ads, but he succeeded with his campaigns.

Well, to get a winning campaign, many advertisers have losses first. But then they learn about the mistakes that make their campaign fail to optimize ROI / ROA

Overall, here are some mistakes that make your campaign fail:

Wrong Target Market

Sometimes, many advertisers assume their market, even though the market is very broad. So the consequences would be your ads show to the people who don’t need your product/service. Or maybe you get your audiences that probably need your product/services, but they don’t have money to buy.

Undelivered Message and Unattractive Creative

This is the art of Facebook ads. You have to really think hard about the content that you would like to show to your audiences. People on Facebook are looking for entertainment. If you just sold your product/service to the people who don’t know about your brand and they don’t realize yet about the pain, solution, hope, and dream that your product/service can solve, they just skip your ads.

So you have to think hard in making creative to attract their attention and read about your copy that mentions how they have a problem that your product/service can solve.

A/B Testing

This is the common mistake that happened to new advertisers. Running A/B testing can be really helpful since it can give you data about your customers. By running several kinds of campaigns, targetings, creatives, etc, you can get more valid data about your customer’s needs. You know more deeply about how your customers communicate and how to create engaging content for them.

Facebook Pixel

Same as previously above, not installing Facebook Pixel properly, is also a common mistake that happens to the new advertisers. By installing facebook pixel, not only you can track your conversion, but also it gives you more data about your customer’s journey. You can track how many people visit your certain website and then leave your page. And you can also create a custom audience and lookalike audience.

Retargeting

Retargeting is an important part that makes your campaign produce more sales. Since almost many people are not gonna purchase any product/service at first sight, by running retargeting makes them remember your brand, so your brand will stay in their mind when they have prepared to purchase.

These are the common main causes that make your facebook ads failed. I hope this article can help you to make your campaign strategy successful and produce you more sales. You can share this article with your colleague as well, so they can get the value as well. Leave a comment you have something in mind, or you can DM me to discuss further.

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