What Is The Most Important Thing In Social Media Marketing?

Social media is one of the digital marketing strategies that have a big impact on business. And it’s also an effective way to reach many people to build engagement, to reach larger markets, to drive traffic into the website and to increase sales as well.

But, here’s some important things that you should know about social media marketing

Social media is social media

The common mistakes that marketers and business owners do are to treat social media as a marketplace.

Of course, you can sell on social media, but if you keep selling without giving any valuable content to your audiences, they would likely leave your brand.

Social media is about engaging, interacting, information and inspiration. People on social media are looking for entertainment, not transactions.

Create content according to the channel

Creating content is not easy since you need to research your market and bring them valuable information that they need. That’s the way to stay relevant in the audience’s mind.

But since almost everyone is active in more than 3 social media platforms, you should create the contents according to your market’s behavior on each platform.

All people have different behavior on each platform. On Facebook, people still want to read status on the news feed, but on Instagram, they just look at the photos and videos. Tiktok is for fun, and Linkedin, on the other hand, is a “ serious “ platform since it is for professional purposes. people tend to enjoy the content about their job. So B2B business is good to create content on it since it’s related

Tell a story

Story is the best way to engage with people since everyone loves stories. And social media is the engagement platform. You can create an authentic story, your story, to grab your audience’s attention and engage with them.

Those are things that you should pay attention to in social media marketing. You can add your though on the comment below or wen discuss.

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Originally published at https://www.linkedin.com.