Why is social media important?

Riansyah Tuahunse
4 min readJun 20, 2020

Social media becomes very important for businesses to scale, whether a small businesses or even a big ones. With more and more people joining social media sites and using them regularly, it becomes more effective to help you connect with your customers, increase awareness about your brand, and boost your leads and sales.

If you are not applying this profitable source, you are missing out an incredible marketing opportunity, as it makes it easy to spread the word about your product and mission.

Here are some benefits why investing in social media is a wise business move.

  • Increase brand awareness

If people don’t know about your business, they can’t become your customers. Social media boosts your visibility among potential customers, letting you reach a wide audience by using a large amount of time and effort. And it’s free to create a business profile on all the major social networks, so you have nothing to lose.

By applying a social media strategy, it will help you significantly increase your brand recognition. With nearly half of the world’s population using social media platforms, they’re a natural place to reach new and highly targeted potential customers.

By giving your business brand the social media touch, you not only generate more business but also connect with your customers better and serve them on a higher level. It actually makes your digital marketing easier.

  • Cost-effective

For an advertising strategy, social media marketing is possibly the most cost-effective way. Creating an account and signing up is free for almost all social networking platforms. But if you decide to use paid advertising on social media, always start small to see what you should expect.

Being cost-effective is important as it helps you attain a greater return on investment and hold a bigger budget for other marketing and business payments. Just by investing a little money and time, you can significantly increase your conversion rates and ultimately get a return on investment on the money that you primarily invested.

Marketing costs add up, and not every business can afford huge campaigns. But you can get a lot of value for your dollar with social media advertising. Your business, regardless of size or budget, has an opportunity to grow your audience and reach your objectives through ads on social platforms like Facebook and Instagram.

  • Customers Engagement

Social media is a good way for engaging and interacting with customers. The more you communicate with the audience, the more chances you have of conversion. By using social media to connect with your customers, you have the opportunity to monitor what they want, the problems they’re facing and how you could serve them.

In order to truly satisfy your customers and make their life easier, you need to offer them customer service that is more personalized and effective. And social media helps you do just that.

  • Brand Loyalty

When you have a social media presence, you make it easier for your customers to find you and connect with you. By connecting with your customers through social media, you are more probable to upsurge customer retention and customer loyalty.

When customers see your company posting on social media, especially replying to their queries and posting original content, it helps them build a positive image in their minds. Regularly interacting with your customers proves that you and your business care about them.

If you want to get the most out of your social media marketing efforts, it’s crucial that you focus on increasing brand loyalty. Having a loyal following means better engagement and better conversations.

Look for ways to demonstrate your expertise as a thought leader in your industry — like writing pieces related to your expertise or expanding on your company’s mission. By showing what your business offers and values, you will establish confidence in potential customers.

Social media is a crucial part of your business marketing, but it doesn’t have to be stressful to manage. Take the first step, create a profile, and start engaging with your customers. If done right, in the long run, social media marketing can prove to be really cost effective. Because as of today, even the paid social media campaigns, such as Facebook Ads, Instagram ads, Linkedin ads, etc, are cheaper than conventional advertising like television, Billboards, etc.

I hope this short article brings value to you to improve your business. Leave a comment if you want to add more benefits about social media. Thanks!

Originally published at https://www.linkedin.com.

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Riansyah Tuahunse
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I help Businesses / Companies get massive growth through paid ads. Connect with me on Linkedin https://www.linkedin.com/in/riansyah-tuahunse/