Why Running Video Ads And How It Should Be?

Running video ads on Facebook is one powerful method that people rarely use since it’s hard and takes time to produce. Rather than reading, people prefer to watch videos since it’s easy to consume. That’s why it is powerful!

Besides people loves to watch, video delivers more value instead of a picture. You can deliver your content visually so your audiences get more information about your value within your brand.

Though, make goods video is not that easy.

When running video ads, you can check that’s CPR ( Cost per Result ) is lower than the picture. Since with video ads, the dropdown visitor number on each funnel from landing page to thank you page is lower than a picture. video delivers more value to your audience.

So whats video should you make to get a better result?

Well, the first one is you have to deliver your value and get your audience’s attention in the first 3 seconds of your video!

WHY?

Because if you can’t get your audience’s attention in the first 3 seconds, they will scroll down and skip your ads.

Remember, it’s not like television where you cannot skip the ads. On Facebook people scrolling the feeds in the split of a second. If you cant get their attention in the first 3 seconds, then they don’t see your ads.

And the other one is you can deliver your value and get your audience’s attention without sound.

WHAT?

Yeah. you have to make a video where your audience still pays their attention to your video even without sound.

From Facebook data said, people rarely watch video on Facebook with sound

That’s why sometimes text in the video is needed so your audience still understands about your ads.

You can share this article with your colleagues as well and comment below. If you want to discuss with me, it would be a pleasure.

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