Why should advertise on Facebook

Facebook is one of the platforms that still become the best social media advertising tool. Many businesses, whether small or big one still uses Facebook to generate leads, even sales.

These are reasons why Facebook is still dominating as a social media advertising platform

Worldwide Audiences

Facebook is the most used social media network in the world. There are over 2.50 billion monthly active users ( MAU ) for December 2019.

There are tons of people that you can target accurately on Facebook based on your target market

Specific Targeting

You can reach so many people with very detail and specific as your audience, that might be interested in your brand, product or service.

With Facebook, you can specify your market/audience by location, age, interest, behavior, and many others. You can even customize your audience on Facebook to try which one would work and convert better on your product or services

In fact, you can also do your remarketing by targeting your audience who has visited your specific website, or who engage with your page and many more

Customer Journey

With the Facebook pixel tool, you can track all your customer journeys from to conversion. It helps you to acquire data about your customer journeys whether your website’s funnel works perfectly or you should fix one of your funnels.

With Facebook pixel helps you can adjust any imperfect element, so you could create a better one to get high converting Facebook campaign

And there are might be more benefits that I probably forget to mention, otherwise, if you find this article benefit for you, don’t forget to share!

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Originally published at https://www.linkedin.com.