Why Stories Can Help You Promote Brands

Since everyone loves a story, making content with stories is a powerful strategy to grab your audience’s attention. With the story formats, you’re not just capturing your audience’s imaginations, but also strengthen your relationship with your audiences.

Story formats able to triggers your audiences feeling and they can experience something bigger than just a product. And not only that, by the story you can build your brands outstanding from your competitors since you’re not only offering your audience’s a product but also you make them experience to belong to something they wish.

So what kind of story can a brand stand out?

Well, according to Facebook’s data, there are 5 types of stories that people want from a brand. So make sure that your creative including one of these types.

• Stories that feature sales and promotion
• Stories that are quick and easy to understand
• Stories that offer tips and advice
• Stories that introduce new products
• Stories that feel real

Since social media people are looking for entertainment, they are scrolling very fast. If your creative not good enough, they will keep scrolling without looking at yours. So creative is very important since it would be the stopper of your audience’s scrolling activity. And a good story is the best way to grab their attention so they can focus on your ads.

Let’s have discuss if you have something in mind, or you can also comment below

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Originally published at https://www.linkedin.com.